The Ultimate Guide to Instagram Hashtags for 2018

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Did you know an Instagram post with at least one hashtag averages 12.6% more engagement than a post with no hashtags?

Hashtags are powerful. They can help your posts reach a target audience, attract followers in your niche, increase engagement, and develop a more positive and recognizable brand image.

Here’s the thing, though: with great power comes great responsibility (#spiderman).

Hashtags can skyrocket your business to new heights, but if used too frequently or without a clear strategy in mind, they become pointless and inefficient, e.g.: #happy #superhappy #ecstatic #jumpingforjoy #whatsanothersynonym.

We want your business’s Instagram posts to receive optimal engagement, so we’ve put together an ultimate guide for using Instagram hashtags in 2018. With this guide, you won’t just attract followers — you’ll attract the right followers.

View the full article on the Hubspot Blog