If Your Content Marketing is for Everybody, It’s for Nobody

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Article by: Joe Pulizzi

Quick test: Who’s the audience for your blog? How about your eNewsletter? Your podcast? If you are like most enterprises that sell multiple product lines to multiple audiences, you may have two, three, four or more different audiences you are trying to target with the same content initiative. How’s that working for you?

View the full article on contentmarketinginstitute.com