Content Strategy: The Ultimate Guide to Preparation, Production, Publication & Promotion
Article by: A Better Lemonade Stand
Creating remarkable content (and doing it consistently) is no easy task, which is why so many content creators, marketers and ecommerce brands get it wrong. In this article, we’re revealing our content strategy that we’ve developed over the last few years as we’ve grown our blog to over 200,000 readers per month.
This guide will take you through every step of the content preparation, production, publication and promotion process and it includes all the information, best practices, advice and tips that we have learned, developed and use ourselves. We’ve withheld nothing in this article, so it’s a raw and true representation of what we as a company do to run our successful ecommerce blog.
If you’re interested in developing your own content strategy, learning how to write a blog post, how to manage a blog, the elements of blog writing, content promotion, content marketing, creating a content marketing strategy and developing a content calendar, then this is the article for you.
WARNING: There are no shortcuts. This is a lot of work. Take it one step at a time.