Home Content Marketing

Content Marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. - Content Marketing Institute

Can I Use Someone Else’s Video on My YouTube Channel?

Article by: Julius Vandersteen After you sign up for an account on YouTube, you can shoot your own videos and post them online, where people...
Instagram Strategy 2018

Instagram Strategies for 2018: Social Media Content Marketing

Article by: Anastasia Dyakovskaya In the ever-evolving social media landscape, Instagram continues to be a platform with incredible business potential for brands. While Facebook’s recent changes...
Video Filmstrip

10 Sites to Get Free Stock Videos for Social Media

Article by: Sarah Dawley Feel like you’re seeing more and more video content on your social feeds lately? You probably are. Forty-six percent of respondents...

Chat and Messenger Bots: New Research for Marketers

Article by: Lisa Clark Wondering why chatbots are gaining popularity? Interested in how savvy businesses are using bots to improve communications with their customers? In this article,...

How to Skyrocket Your Lead Generation With Content Upgrades

Article by: Neil Patel Many businesses struggle with attracting high-quality leads. Even if you have a large email list, how do you know if your leads...

WHY MARKETERS ARE EMBRACING LONG-FORM STORYTELLING

Article by: Ann Handley I’ve been talking about the benefits of long-form storytelling for a while. And lately, I’ve noticed a bunch of new examples...

How to Turn Low-Value Content Into Neatly Organized Opportunities – Next...

Article by: Jo Cameron With an almost endless succession of Google updates fluctuating the search results, it’s pretty clear that substandard content just won’t cut...

A Roadmap To Great Content — From Idea To Viral Post

Article by: Martina Stričak Content creation is a long process. It starts with a creative thought, a note scribbled on a piece of paper or...

If Your Content Marketing is for Everybody, It’s for Nobody

Article by: Joe Pulizzi Quick test: Who’s the audience for your blog? How about your eNewsletter? Your podcast? If you are like most enterprises that...

A Complete Guide To Target Audience Analysis For Content Marketers

Article by: Martina Stričak Target audience analysis is an integral part of any marketing strategy. The only way to know what you should talk about...

LATEST NEWS

MUST READ