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Content Marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. - Content Marketing Institute

Content Strategy: The Ultimate Guide to Preparation, Production, Publication & Promotion

Content Strategy: The Ultimate Guide to Preparation, Production, Publication & Promotion Article by: A Better Lemonade Stand Creating remarkable content (and doing it consistently) is no...
SEO Questions

5 SEO Questions with Pete Meyers; Algorithms, Mobilegeddon and Actionable Tips...

Article by: Melanie Nathan If you are interested in SEO, then you have undoubtedly heard of Dr. Pete, aka Pete Meyers; Moz's marketing scientist and...

7 Digital Marketing Strategies That Work: A Complete Guide

Article by: Elissa Hudson There's no question that, in the modern landscape, a big part of your marketing strategy is digital. Consumers and businesses alike...

How to Choose the Best Domain Name (8 Tips and Tools)

Article by: WPBeginner Editorial Staff Choosing the right domain name for your website is crucial for your success. If you choose the wrong domain name,...

Can I Use Someone Else’s Video on My YouTube Channel?

Article by: Julius Vandersteen After you sign up for an account on YouTube, you can shoot your own videos and post them online, where people...
Instagram Strategy 2018

Instagram Strategies for 2018: Social Media Content Marketing

Article by: Anastasia Dyakovskaya In the ever-evolving social media landscape, Instagram continues to be a platform with incredible business potential for brands. While Facebook’s recent changes...
Video Filmstrip

10 Sites to Get Free Stock Videos for Social Media

Article by: Sarah Dawley Feel like you’re seeing more and more video content on your social feeds lately? You probably are. Forty-six percent of respondents...

Chat and Messenger Bots: New Research for Marketers

Article by: Lisa Clark Wondering why chatbots are gaining popularity? Interested in how savvy businesses are using bots to improve communications with their customers? In this article,...

How to Skyrocket Your Lead Generation With Content Upgrades

Article by: Neil Patel Many businesses struggle with attracting high-quality leads. Even if you have a large email list, how do you know if your leads...

WHY MARKETERS ARE EMBRACING LONG-FORM STORYTELLING

Article by: Ann Handley I’ve been talking about the benefits of long-form storytelling for a while. And lately, I’ve noticed a bunch of new examples...

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