Article by: Alfred Lua
Even though Instagram takeovers seem trendy now, they first started to gain popularity back in 2012 with brands like General Electric, Burberry and Food Republic inviting Instagrammers to take over their feeds for a day.
What started out as a fun way for brands and Instagrammers to collaborate, has now transitioned into one of the valuable aspects of any Instagram marketing strategy.
If you are wondering what Instagram takeovers are and how to organize them to boost your Instagram marketing efforts, this post is for you! We’ll go through six steps of a successful Instagram takeover, covering the various types of guests and takeovers and the ways to promote your takeovers.