Article by: Martina Stričak
Target audience analysis is an integral part of any marketing strategy. The only way to know what you should talk about in any marketing campaign is to know who you are talking to and what they want to know.
While you can find decent guides on specific parts of this process, we didn’t find any that describe it from start to finish.
So we decided to create one. With a focus on content marketing.
Enjoy.
View the full article on Medium.com
