Article by: Alex Birkett
I wish someone had laid out a list of Google Analytics tips or best practices when I started in digital marketing. See, the interface seems quite intuitive when you dive in and it’s easy to click around, so you’re fooled into thinking that Google Analytics itself is largely straightforward.
Well, that’s usually not the case. There are many ways to fail with Google Analytics analysis.
No matter how many guidelines and heuristics you follow, you’ll surely still hit walls and discover inefficiencies in the system. But hopefully, if you study some hard-fought Google Analytics tips to start, you’ll avoid the most damaging mistakes.
That’s where this article comes into play. I’ve organized 25 Google Analytics tips and guidelines learned from many, many hours of time spent in the tool and discussing GA as well as data in general with analysts (a fun cocktail party conversation, I must say).
So, let’s get you up to speed with the insight gathered in those conversations…