Article by: PIERRE DE BRAUX
Retargeting can be a powerful digital marketing tactic, allowing you to track your past website visitors wherever they go across the internet.
While you may be using other effective forms of online marketing such as content marketing, paid search, or social media ads, retargeting is an important complementary strategy to these.
When all other strategies fail to make a customer out of your website visitors, it is retargeting that gives you a second, third, fourth chance to re-engage that prospective customer.
AdRoll said that in general, only 2% of shoppers convert on the first visit to an online store. The goal of retargeting is to bring back the other 98%.
If you’re involved with online advertising and still not convinced to implement retargeting, here are ten statistics that will make you reconsider.